Recently, I watched someone try to wash his hands after using a public toilet. He struggled with the task, unable to get the water to flow, until I felt designer pain creep up my fingers. I needed to think about this.
Magic inveigles us into a view of the world that is as entertaining as revealing. It is a path to an experience. In that respect, it is like UX Design: all bits of a path that has no name. Here’s a little something on the Tao of UX Design