Magic inveigles us into a view of the world that is as entertaining as revealing. It is a path to an experience. In that respect, it is like UX Design: all bits of a path that has no name. Here’s a little something on the Tao of UX Design
Ever sat in a meeting where two opposing parties – or stakeholders, as you might call them – lambasted each other with what their respective user research had found out? Ben Goldacre’s Bad Science my be a book that helps you along in such circumstances.