CONTENT STRATEGY
Greetings from SXSW – with a post about the talk Understanding Content: The Stuff We Design For by Rachel Lovinger and Karen McGrane
Greetings from SXSW – with a post about the talk Understanding Content: The Stuff We Design For by Rachel Lovinger and Karen McGrane
Ever sat in a meeting where two opposing parties – or stakeholders, as you might call them – lambasted each other with what their respective user research had found out? Ben Goldacre’s Bad Science my be a book that helps you along in such circumstances.