Recently, I watched someone try to wash his hands after using a public toilet. He struggled with the task, unable to get the water to flow, until I felt designer pain creep up my fingers. I needed to think about this.
Magic seduces us into a view of the world that is as entertaining as it is enlightening. It is a path to an experience. In that respect, it’s like UX design: all parts of a path that has no name. Something about the Tao of UX design