Copywriter
UX needs language
Without language, it’s hard to understand how a service is supposed to work.
And without language there is no content. Not even videos, because they usually need a script..
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Actually, it’s always about finding the story. The point that attracts attention, the question that interests the audience and the thread that leads the way so that our audience does not get lost or loses interest.
You then have to decide what it should really be about, and then stick to it and not get lost in details, or no longer sees the forest for the trees.
Translation and Content
English
Even though I am not a native speaker, with a Master in English Literature (M.A. University of Frankfurt) I have some proficiency in the language and have
- translated from and into English, e.g. for corporate customers, also for Campus Verlag, Frankfurt
- created content in English for numerous corporate customers
POSTS & WORKS
From Algorithms to Achievements: How AI Propels Growth and Success
AI will generate more growth and more success and more more!
Everybody Loves Easter Eggs
Easter eggs are fun! But fun is not always what delights.
Action!
Personas are like the characters of a play. They need action.
THE WANT/NEED ANGLE
Gamification? It’s about motivation. A bit like a well written character in a good film.