UX makes happy
Let’s make your business happy by making the customer happy. To do this we need to understand, model, create and test:
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Here we discover what the world is really like. To do this, we collect qualitative and quantitative data via surveys (online and offline), field research (online and offline), and also the analysis of existing data such as webtracking.
If we already have a hypothesis about how the world really is, then we discover new things by testing these hypotheses. To do this, we need to formulate the hypotheses in such a way that they involve measurable change. For example: If we name the button differently in step 3, we will have significantly fewer dropouts at this point.
Here you can test first and then deliver, or deliver and then measure.
Discovery is not something that only happens at the beginning. A “discovery track” is an integral part of development and should happen continuously.
POSTS
CAROUSEL
I am puzzled by a UX-Solution: the carousel without proper controls (called a slider by some). A merry succession of content parading in front of the visitor in a never ending cycle. So I thought about it.
MAKE IT EASY
Recently, I watched someone try to wash his hands after using a public toilet. He struggled with the task, unable to get the water to flow, until I felt designer pain creep up my fingers. I needed to think about this.
PATH WITH NO NAME
Magic seduces us into a view of the world that is as entertaining as it is enlightening. It is a path to an experience. In that respect, it’s like UX design: all parts of a path that has no name. Something about the Tao of UX design
WORKING BOOTSTRAP
Tools shape the work – a look at Bootstrap as a UX tool