So here’s a few notes from SXSWinteractive 2012 - a selection of talks and some of the striking bits of that one-of-a-kind festival/conference.
March 23rd,2012 Konzeption
The always entertaining and insightful Jared Spool on The Secret Lives of Links.
In his talk, Jared Spool shared insight they had when working with Walgreens. On their site, it turns out that 3.8% of the linked area accounts for 59 % of the traffic. It’s a few simple links people seek out: they click on pharmacy, on photo, on the store locator, on Refill prescriptions and they use search. But almost nobody clicks on the big, shiny, colourful ads making up most of the space. Why? Because they don’t care. So why are they there at all? Because, als Spool said, Marketing won - and Fitt’s law lost:
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March 23rd,2012 Konzeption
A Brief History of the Complete Redesign of Google
2007 saw Google’s first attempt at a global redesign of it’s diverse services, Evelyn Kim, visual designer for Google Maps, recalls in her part of the SXSW2012 panel A Brief History of the Complete Redesign of Google. It was codenamed Kanna.
March 23rd,2012 Konzeption
